Visit Sitka's 3-Year Marketing Plan Open House & Official Visitors' Guide Release Party

2025 marks a refresh of Visit Sitka's three-year strategic marketing plan. Over the winter, our team has been hard at work crafting a plan that reflects both Sitka's unique circumstances and the evolving needs of the visitor industry. After a community workshop and a series of internal discussions, we’re excited to present the first draft of the 2025-2027 Strategic Marketing Plan. Now, we’re eager to gather feedback from industry and community members before finalizing the plan.

Join us on Monday, April 9th, at the Southeast Resort Banquet Room (formerly the Westmark Sitka Hotel). Throughout the day, there will be opportunities to learn about the three-year marketing plan and provide input. Following the open house, we’ll celebrate the official release of the 2025-26 Official Visitors' Guide—grab your copy and join us for bites, networking, and conversations about the future of Sitka’s visitor industry.

Schedule of Events

12:00 pm - 1:00 pm | Chamber Speaker Series: Visit Sitka's 3-Year Marketing Plan
Join us for lunch and a presentation on the three-year marketing plan from Visit Sitka and Element Agency. $25 for lunch admission, $5 for regular admission.
Pre-register here.

2:00 pm – 4:00 pm | Open House
A chance to provide feedback on the three-year marketing plan, discuss directly with Visit Sitka staff and Element Agency, and learn about next steps. Free and open to the public.

4:00 pm – 6:00 pm | Official Visitors' Guide Release Party
Celebrate the official release of the 2025-26 Official Visitors' Guide! Grab your copy, hear the stories behind it, and enjoy bites and networking. Free and open to the public.
 

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Read the 3-Year Marketing Plan

Click to read the 3-Year Marketing Plan. Feedback will be accepted through March 31st, with the open house serving as another opportunity to share input before the plan is finalized.

Click here to submit feedback or email comments to marketing@visitsitka.org.